Product protection: Prevent cosmetics from being affected by external environmental factors such as light, oxygen, moisture, etc., as well as mechanical damage during transportation.
Storage of products: Provide a suitable storage environment for cosmetics to maintain their quality and stability.
Product identification: Communicate the brand name, ingredients, and other information of the product to consumers through text, graphics, and text markings on the packaging.
Portability: Provide consumers with convenient ways to carry, so that they can easily carry it during travel, daily use, and other situations.